Internet Business Mastery – Choose Wisely

Irrespective of the type of online business you are engaged in, internet business mastery is essential if you want to succeed. The internet is an entirely different environment to that of traditional internet businesses and knowing how to market within it is pivotal to profitability.

The first aspect of internet business mastery you need to develop is skill in search engine optimization. Search engine optimization (SEO) is a strategy that makes your web pages more attractive to search engines such as Google and consequently more likely to be listed in the early pages of search results.

After SEO, the next most important element of internet business mastery is the ability to utilize free internet marketing strategies such as article marketing. Article marketing is an easy and brilliant method of generating traffic to your website without cost. It works by submitting unique and informative articles related to your niche to article directories. Article directories provide the opportunity for webmaster to download articles free of charge for use on websites or in ezines. In return, they must promise to retain the resource and biographic information intact including a live link to your website.

Article marketing is one of the most effective internet business mastery tools you can use to generate website traffic, however it is important that your article targets your niche audience so that people who click on your link are already predisposed to what you are offering. Your article also needs to be well written. Your readers will judge you by the quality of your articles so make sure that they are of a high standard.

You may not feel that you have the internet business mastery to write your own articles to a high standard. However, it is not expensive to outsource your writing to an experienced and professional writer who is well able to put your thoughts into words. Persist with outsourcing until you find writers who meet your standards because all sorts of people can pass themselves off as writers, however it will be well worth the effort.

You need to submit articles often to a broad range of high traffic directories. Experts in the field advise that article marketing only becomes really effective when you have about one hundred articles in the system. One article a day for three and a half months will bring you to this level. A key element of internet business mastery where article marketing is concerned is choosing the right article directories and being consistent in your article submissions.

Blogs can also be effective aspects of internet business mastery. Blogs can gain swift attention because they are indexed quickly by search engines. You can use blog and ping services to alert directories and social book marking sites whenever you submit a new post. If you link your blog to your website on every blog page then it is a way to effectively market your website.

Participating in forums and using your website address as your forum signature is also an internet business mastery strategy as is guest blogging and commenting on other people’s blogs.

Internet business mastery is not an impossible dream. If you are willing to learn and be flexible you can become a successful online entrepreneur.

Internet Business Mastery – What’s the Secret?

Internet business mastery is the holy grail for entrepreneurs around the world these days. For those who succeed in this arena, it means amazing lifestyle opportunities incorporating both financial freedom, freedom of time and freedom of mobility.

Never before has a generation had the possibility to enjoy all three of these liberties so readily. That’s not to say internet business mastery is something that can be acquired easily because it can’t. So don’t fall for the commonplace online ads that say online wealth will manifest itself without your commitment of time, ingenuity and financial resource.

Finding success as an online entrepreneur is a significant challenge, similar to any offline entrepreneurial venture. The difference, however, is that an online business can be started at a fraction of the cost, and the amount of leverage and automation that an internet business can use is far greater than what the traditional brick and morter enterprise can employ.

That leads us to the question, “What’s the secret to internet business mastery?” Well, the short answer is that it’s not a short answer. Success online is a result of many different things, which I will list below (shown at random with no specific weighting to the order).

1. Tenacity – The ability to say, “I am going to succeed as an internet marketer no matter what, and am never going to give up.”

2. Consistency – Consistent goal-oriented action rules the day in online business.

3. Automation and Leverage – Being able to achieve the greatest amount of success with the least amount of effort. This is the where the internet comes in.

4. Having a Mentor or Mastermind Group – Attaining internet business mastery without having a mentor or mastermind group is a monumental challenge. Pair yourself with like-minded achievers who can elevate your thinking and help you reach the top.

5. A Strong Personal Philosophy – Without good mindset training, you won’t have the internal fortitude to drive through the hard times and learning curve period. Having a strong personal philosophy will allow you to analyze your work objectively, take responsibility for your success or lack thereof, and provide you with the wherewithal to build a team and teach them how to succeed.

6. Mastering the Hard Skills of Internet Marketing – Along with the soft skills such as mindset training and personal philosophy, you need to learn the hard skills of internet marketing. You must have the ability to leverage the internet to your advantage, and use technology as a building block. This is a skill that requires you to roll your sleeves up and just figure it out.

These above six suggestions are critical components of internet business mastery. There are obviously more things to learn, but if you can master the above, you will be well on your way to online prominence.

Business Mastery

You don’t become a master by learning how to do 10,000 different things. You become a master by doing a few important things 10,000 times.

That’s not just an exercise in semantics. There’s a lot of wisdom in that statement.

Most entrepreneurs are unfocused. They try to wear all the hats in their businesses, and by doing so, they limit themselves. Life is short. There’s only so much time and energy available. If you want to make the most money, you have to focus. I have a good friend, an absolutely brilliant guy, who could be making millions of dollars… and he should be. He’s certainly made a lot of money in the past, but he has no focus whatsoever. He wants to wear all the hats in his business.

By repeatedly doing a few things instead of everything, you can master those things. I believe in delegating weaknesses rather than trying to improve them. Personally, I’m only good at a couple of things; I’ve got other people who are strong in all of the areas I’m weak in. For example: my wife ran our main company for its first 14 years. I’m an entrepreneur, a salesman. I did all the marketing and advertising while she ran things day-to-day. If I had tried to do it, the business would have fallen apart years ago.

It’s all a matter of focus. Here’s a good example to help you grasp the concept: on a sunny day, you can go outside and get a good sunburn in an hour or so. That’s about it. But if you take a magnifying glass and hold it for any length of time over a piece of paper, you can burn a hole in that paper. It’s the same sunlight; but when it passes through the magnifying glass it’s focused, and if focused enough, it can start a fire. If there’s no lens creating that focus, there’s no fire.

One thing you should focus on, and never ever delegate completely, is your marketing. You have to become expert at it. The more money you want to make, the more you should strive to develop your skills at marketing. Many business owners just abdicate their marketing: they turn it over to somebody else completely, and don’t really want to know anything about it. That’s self-defeating, because that’s the one part of your business you can’t just blow off!

And remember, when I say marketing, I’m talking about everything you do to both acquire and retain customers. It’s one of the few aspects of any business that actually makes money. Almost everything else is an expense, except for marketing and innovation. Innovation, of course, is anything that you can imagine to improve your business, make it run more smoothly, and make it more productive.

So why don’t business owners just buckle down and focus on these few important things? I think it boils down to the fact that, again, they want to master everything. They want to have their fingers in all the pies. Sadly, most people can’t handle this. What ends up happening is that instead of doing one or two things really well, you do a bunch of things in a mediocre way. Let’s say you’re trying to keep the books, so you’re working with the accountant on all the tax issues… while you’re also taking and processing orders. You wear the shipping hat, the customer service hat, the tech support hat, and try to do all the selling as well.

So you end trying to do all these different tasks, and they all suffer — because you can only be pulled in so many different directions. Whereas if you focus on just one or two things, you can shine. One of those things should always be marketing. Now, be careful here: even when focusing on one subject, some people want everything figured out before they ever begin. They end up either becoming overwhelmed and never get started, or learn just a little about many different things, never developing enough depth of knowledge to help move them forward.

You can learn these few things one at a time, and build an excellent depth of knowledge and experience over the years. My marketing director is a political junkie; he studies the political news closely, and for the last few years has studied constitutional issues as an amateur. If he tried to learn all at once what he knows now, he’d be overwhelmed. But now he’s knowledgeable and able to handle a lot of subjects due to what he has learned gradually over several years. By learning slowly and absorbing things a bit at a time, he’s got a good, well-rounded understanding of many issues today.

Here’s an example of what you should focus on right away in your marketing, without worrying too much about the rest: learning to write sales copy. Make it a goal to learn everything you can about what it takes to write good copy. Work only on sales copy for a while, mastering it before moving on to something else.

Spend your limited time, resources and energy on a small number of things instead of trying to tackle all of it. That applies to your entire business in general. Instead of trying to do too many things and not doing any of them well, focus just on a few things until you master those, and then move on to others. If that sounds like common sense, remember what Mark Twain said in the 1800s: “Common sense is a very uncommon thing.” It’s even truer now than it was in his day.

Destination Mastery – Where Are You Headed?

Hopefully most of you are either planning or enjoying your summer vacation. Here is a simple question that will help us take a look at the subject of Destination Mastery.

What is the first decision you need to make when planning a vacation? It seems to me it has to be the destination. All of the other decisions grow out of that one! Where will you stay? How you will travel there? What will be the budget? How long will it take to get there? What will you do when you get there? What needs to be packed? None of these questions can be adequately addressed unless you first know where you are going.

Now let’s talk business. Many business owners struggle with the day-to-day decisions because they have not addressed the fundamental question of where they are going. As an Action Coach, I teach my clients four areas of Business Mastery as the foundation for their business. Every business owner needs to learn how to master his or her TIME, MONEY, DELIVERY, and DESTINATION.

Destination mastery is all about creating your plan by knowing your destination. I realize that there are many future issues that are unknown and out of our control. The value of having a clear vision for the future is what that vision does for you, not what it is. Knowing where you are headed helps you plan the journey. Also, every success is first created in the mind.

The first key in business destination mastery is determining your personal dreams and goals. You need to idealize and journal your ideal life – let’s say in 10 years from now. Describe it in detail. Where do you want to be living? What will a typical day look like? What activities, businesses, personal hobbies, family endeavors, community and church activities, charitable commitments, etc. would you like to be doing? How about travel, investments, giving, and savings? You must create clarity about what you want to HAVE in the future in terms of money, lifestyle, and activities to determine your business destination. First you must have a personal dream and then you can create a business that will enable that dream to come true. What will your business need to be, in terms of revenue, profit, number of employees, locations, customers, marketing, and systems to provide you with the freedom and finances to realize your personal vision.

This is what DESTINATION mastery is all about… having clarity about where you are going and how you are going to get there. As a coach, that’s what I help people do; define their dreams and goals, and then execute a plan to bring it to pass. Dream big, and then go for it!